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A 5 week series detailing the benefits for having a website

Did you know there are over 400,000 search queries on Google alone every 60 seconds? Imagine how many could be potential leads for your industry.  In this week’s installment we are going to talk about how having a website will allow you to Target a Wider Audience.  This is crucial in today’s market as over 84% of North Americans use the Internet daily.  Therefore by having a website you are getting your company out there.  Through your visual presence and among your competition, you could potentially gain new users, leads and increase sales.

Target a wider audience to gain new customers

Being online you open your company up to many new markets you were not accessible to before.  Whether you provide products or services, your website will provide an alternative location to sell them.  Your competition is already online, therefore you need a professional website to compete and win over users. A great way to bring in new users, followers and to grow your audience is by offering online deals and promotions.

Target wider audience
Responsive website targets wider audience

Responsive website – target users on all devices

Having a Responsive website today is more important than ever.  34% of smartphone users go online mostly using their phones, and never even look at websites on a desktop or laptop.  This means you could be losing opportunities if your website is not Responsive. Responsive Web Design; also known as RWD, allows a site’s layout to change depending on the screen size being used to view that site (smartphone, tablet, or computer).  According to a study by the Aberdeen Group, RWD sites achieve 11% more conversions than non-responsive sites on average.  Therefore by having a Responsive website you are more likely to increase your audience, sales and conversion rates.

Read our blog post to learn more about Why Responsive Web Design Is Important!

Social media – target a variety of markets and gear content to specific audience

Did you know that over 80% of all Americans have active social media accounts? Whether it is Facebook, Instagram, Twitter or one of the many other social networks out there, many of these accounts see daily use by their account holders. With the sheer amount of people to potentially reach out to on these platforms, it would be foolish to disregard the potential increase in both revenue and visibility that is possible through social media marketing. You can also utilize analytics to target your content to specific groups within those networks.  That way you’re reaching users who would actually be interested in what you have to say.

Social media market

As a result, you can see how beneficial it would be to Target a wider audience through having a website.  Don’t let these opportunities go by, take the steps in having your website created today. If you are not sure how to go about doing this contact us, our design team would be happy to help.  Check back next week when we cover how having a website will help you “Increase your Sales”.  If you missed last week’s installment on how important it is for you to establish online presence you can read it now.

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