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Creating an Effective Home Page

By March 6, 2013August 21st, 2014No Comments

Your Home Page is the most important page of your website.  It is the face of your company, which all your visitors will view and make a decision; either staying to find out more or bouncing, almost immediately.  You only have a few seconds to get your objectives across to your viewers and an Effective Home Page will do just that.  A good home page is like the blueprint to every successful website.  A poor home page could destroy your site causing you to lose potential clients/users.  To make sure this does not happen to you follow these guidelines in creating an Effective Home Page.

You need to give your viewers a starting point by answering a few questions they would have:

question mark

  • Who are you?
  • Can I trust you?
  • What do you do, sell or make?
  • Why are you better than the rest?
  • What is in it for me?

Explain to your users who you are and what you do by creating a compelling Tagline; explaining to your users what your site/company does in a few words, short and to the point.  Have a Title tag; it should contain your company name with a brief description of your site.  Establish trust and credibility; through testimonials, privacy policy, references and case studies.  Create an About section; group all company info here and make it easy for your users to find.  List benefits and sharp specials; this will draw them in and explain why you are the best option and what is in it for them.

An Effective Home Page must:

  1. Establish an identity, one that is trust worthy and creditable 
  2. Make a good first impressionEffective home page icon
  3. Have meaningful graphics and good content that makeyour objectives obvious
  4. Clear and user friendly navigation
  5. Site-wide search box
  6. Fresh content to attract returning visitors
  7. Provide multiple entry points
  8. Most important information should be located “above the fold”
  9. Calls to Action
  10. Use links and keywords

An effective home page must serve a variety of audiences that come from many different places.  By following these guidelines you should create a very effective home page that directs your users to what they are looking for and wanting  more information.

For more tips check out these info graphics:
– 12 Critical Elements Every Homepage Must Have by HubSpot
The Anatomy of an Effective Home Page by Kissmetrics

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